The Rule #1 Crewneck

One of our heroes, Best-selling author, magazine editor and podcaster AJ Jacobs spent a year trying to follow as many of the more than 600 rules in the Bible as possible for his book “The Year of Living Biblically.” We love that book. We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. 

Inspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. (Just don’t forget about us!)

Product features

- Medium-heavy 8.25 oz brushed fleece for warmth with a soft hand

- Durable side seams and double-needle topstitching for long-lasting shape

- Ribbed knit collar and cuffs with necktape for comfort and stability

- Fabric blends vary by color: primarily cotton with polyester/recycled polyester for softness and resilience

- Regular fit with tear-away label; runs true to size

Care instructions

- Machine wash: cold (max 30C or 90F)

- Do not bleach

- Tumble dry: low heat

- Iron, steam or dry: low heat

- Do not dryclean

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Lane Seven LS14004, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Care instructions: Machine wash: cold (max 30C or 90F), Do not bleach, Tumble dry: low heat, Iron, steam or dry: low heat, Do not dryclean