The Rule #1 Golf Cap

Inspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. 

A sun-faded rope cap that speaks plainly and humorously. The high-profile, five-panel silhouette holds bold, distressed lettering that reads as a friendly nudge: “DON’T BE A JERK.” Lightweight ripstop polyester gives it a lived-in texture that resists wear while staying breathable. A slightly curved bill with a contrasting rope braid adds vintage surf-and-roadside charm, and the performance sweatband keeps you comfortable on long drives, hikes, or beers on a back porch. The adjustable plastic snapback lets you dial the fit, and subtle twill labels finish the underside details.

This cap lands in moments when you want to be direct without being hostile: on weekend runs, at backyard barbecues, during roadside coffee stops, or while cruising coastal lanes. It’s for people who favor blunt humor, small rebellions, and easygoing style — the ones who prize honest talk and good company. Slip it on to punctuate a conversation, lighten the mood, or simply keep sun and sweat at bay with a little attitude.

Product features

- 100% polyester ripstop — lightweight, durable micro-ripstop fabric

- Five-panel, semi-structured high profile with half-moon buckram

- Slightly curved bill with contrasting rope braid for vintage detail

- Performance sweatband to manage moisture and improve comfort

- Plastic snapback closure with signature twill labels for adjustable fit

Care instructions

- Do not iron

- Machine wash: cold (max 30C or 90F)