{"title":"Home page","description":null,"products":[{"product_id":"the-rule-1-tee","title":"The Rule #1 Tee","description":"\u003cp\u003eOne of our heroes, Best-selling author, magazine editor and podcaster AJ Jacobs spent a year trying to follow as many of the more than 600 rules in the Bible as possible for his book “The Year of Living Biblically.” We love that book. We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. 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We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. 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We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. 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The Actions Speak Collection is all about putting the words in the background to let your actions do the talking. Tone-on-tone styling delivers a subtle message leaving no room for misunderstanding — you don’t like jerks. Neither do we. It’s why we don’t take our shoes off on airplanes, yell at the fourteen year-old referee or cut to the front of the checkout line. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDon’t Be A Jerk is more than books, a newsletter and cool merch — it’s an idea: what if we all decided to stop being mean to each other online and IRL and had enough self-respect, dignity and integrity to be kind, courteous and respectful? We know, we know, it’s pretty radical and \u003cem\u003ewe’re definitely the first ones to ever have that thought\u003c\/em\u003e. But in a world where the loudest jerks command too much attention, we think it’s high time to start acting like humans again and subtly remind the people around us that not everyone is a loud-mouthed jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis lightweight hooded sweatshirt feels like a soft exhale after a long day. The thin, breathable 100% ring-spun cotton drapes easy on the shoulders, while the jersey-lined hood and natural flatcord give a quiet, lived-in look. Subtle rolled-forward shoulders and a relaxed cut let you move freely—reach for the coffee, pick up the guitar, or pull the hood up as the wind picks up. The muted, pigment-dyed colorway reads low-key and intentional, so the message on the chest sits as a private wink rather than shouting for attention. 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The Actions Speak Collection is all about putting the words in the background to let your actions do the talking. Tone-on-tone styling delivers a subtle message leaving no room for misunderstanding — you don’t like jerks. Neither do we. It’s why we don’t take our shoes off on airplanes, yell at the fourteen year-old referee or cut to the front of the checkout line. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDon’t Be A Jerk is more than books, a newsletter and cool merch — it’s an idea: what if we all decided to stop being mean to each other online and IRL and had enough self-respect, dignity and integrity to be kind, courteous and respectful? We know, we know, it’s pretty radical and \u003cem\u003ewe’re definitely the first ones to ever have that thought\u003c\/em\u003e. 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But in a world where the loudest jerks command too much attention, we think it’s high time to start acting like humans again and subtly remind the people around us that not everyone is a loud-mouthed jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA soft, mid-weight pullover hoodie with a straightforward message—\"DON'T BE A JERK\"—printed on the front in clean, bold type. The cozy sponge fleece interior and retail fit make it easy to layer over tees or wear alone on cool mornings. The kangaroo pocket warms your hands and holds small essentials, while the adjustable hood and ribbed cuffs keep drafts out. Subtle, confident, and a little bit cheeky, this hoodie starts conversations without shouting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWear it to nudge friends toward kinder choices, to keep your morning commute low-drama, or to make a statement at casual meetups. The tone is direct but not aggressive—equal parts humor and moral nudge—so it lands well among people who appreciate straightforward honesty and a touch of wit. The neutral look pairs with jeans, joggers, or work-at-home loungewear, making it easy to slip into everyday life and leave a little reminder behind.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis will be your new favorite hoodie. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 52% Airlume combed cotton \/ 48% polyester sponge fleece (fiber mix varies by color)\u003c\/p\u003e\u003cp\u003e- Medium-weight fabric (7.0 oz \/yd²) with soft fleece interior\u003c\/p\u003e\u003cp\u003e- Adjustable hood with drawstring and buttonhole cord openings\u003c\/p\u003e\u003cp\u003e- Kangaroo pouch pocket for hand-warming and small storage\u003c\/p\u003e\u003cp\u003e- Ribbed-knit cuffs and waistband for shape retention; retail fit; runs true to size\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e\u003cp\u003e- Non-chlorine: bleach as needed\u003c\/p\u003e\u003cp\u003e- Tumble dry: low heat\u003c\/p\u003e\u003cp\u003e- Iron, steam or dry: low heat\u003c\/p\u003e\u003cp\u003e- Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Navy \/ XS","offer_id":55674748928168,"sku":"15939933539799774774","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":55674748960936,"sku":"66491712768023083021","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":55674748993704,"sku":"33220043717184371960","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":55674749026472,"sku":"24932421917657214017","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":55674749059240,"sku":"13993031831871313697","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":55674749092008,"sku":"32336394580474650077","price":68.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/2232224770226888478_2048.jpg?v=1782833876"},{"product_id":"the-rule-1-hoodie","title":"The Rule #1 Hoodie","description":"\u003cp\u003eOne of our heroes, Best-selling author, magazine editor and podcaster AJ Jacobs spent a year trying to follow as many of the more than 600 rules in the Bible as possible for his book “The Year of Living Biblically.” We love that book. We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. (Just don’t forget about us!)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA clean, casual hoodie with a straight-talking message — soft inside, structured outside. The roomy kangaroo pocket and adjustable hood make this sweatshirt feel lived-in from the first wear, while the bold “DON’T BE A JERK” print announces a succinct personal code without shouting. Light-medium weight fleece keeps you comfortable in cool mornings and late-night walks. It’s the kind of sweatshirt you reach for when you want to be warm, direct, and a little bit cheeky.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- Soft cotton-blend fleece (medium weight, 240 g\/m²) with a comfortable retail fit\u003c\/p\u003e\u003cp\u003e- Adjustable hood with white drawstrings and cord openings\u003c\/p\u003e\u003cp\u003e- Large kangaroo pouch pocket to warm hands or carry essentials\u003c\/p\u003e\u003cp\u003e- Ribbed-knit cuffs and waistband for stretch and shape retention\u003c\/p\u003e\u003cp\u003e- Sewn-in label, runs true to size, meets flammability requirements\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e\u003cp\u003e- Non-chlorine: bleach as needed\u003c\/p\u003e\u003cp\u003e- Tumble dry: low heat\u003c\/p\u003e\u003cp\u003e- Iron, steam or dry: low heat\u003c\/p\u003e\u003cp\u003e- Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Athletic Heather \/ XS","offer_id":55674751156392,"sku":"97065476086521682049","price":62.58,"currency_code":"USD","in_stock":true},{"title":"White \/ XS","offer_id":55674751189160,"sku":"30665145410922729166","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Gold \/ XS","offer_id":55674751221928,"sku":"31711090931637816668","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ S","offer_id":55674751254696,"sku":"28261048499645303393","price":62.58,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":55674751287464,"sku":"21329911977087291464","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Gold \/ S","offer_id":55674751320232,"sku":"87671845326328020351","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":55674751353000,"sku":"20165851502018782389","price":62.58,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":55674751385768,"sku":"14638682392262754017","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Gold \/ M","offer_id":55674751418536,"sku":"29466980881559848081","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":55674751451304,"sku":"29093489710133010144","price":62.58,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":55674751484072,"sku":"31674964934576823703","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Gold \/ L","offer_id":55674751516840,"sku":"32384622290301742625","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":55674751549608,"sku":"21443768708914964858","price":62.58,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":55674751582376,"sku":"15780014300742751363","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Gold \/ XL","offer_id":55674751615144,"sku":"17621547199765999411","price":62.58,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":55674751647912,"sku":"29918273959769253993","price":68.07,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":55674751680680,"sku":"25533351845578528421","price":68.07,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 2XL","offer_id":55674751713448,"sku":"23594142101685666032","price":68.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/6450651708715922304_2048.jpg?v=1782834103"},{"product_id":"the-rule-1-happy-camper-cap","title":"The Rule #1 Happy Camper Cap","description":"\u003cp\u003eOne of our heroes, Best-selling author, magazine editor and podcaster AJ Jacobs spent a year trying to follow as many of the more than 600 rules in the Bible as possible for his book “The Year of Living Biblically.” We love that book. We love that Benjamin Franklin devoted his life to living by a set of rules to guide his thinking, behavior and comportment and we think “Eight Simple Rules for Dating My Teenage Daughter” deserved more love from critics. But AJ, Benjamin and John Ritter could have saved a whole lot of trouble if they’d just followed the only rule that matters: Don’t Be A Jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis five-panel cap speaks with quiet confidence — simple lines, sturdy cotton, and embroidered words that cut through noise. The low-profile, soft-structured silhouette sits close to the head for a clean, modern look. Breathable metal eyelets and a nylon strap with clip closure let you lock in a comfortable fit, while the dense, specially-spun cotton keeps the shape and feels substantial without being stiff. Wear it to run errands, ride your bike, or anchor a casual outfit; the understated message and durable build make it a companion for everyday straightforwardness.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 100% specially-spun cotton for strength and smooth feel\u003c\/p\u003e\u003cp\u003e- Soft-structured, five-panel low-profile design\u003c\/p\u003e\u003cp\u003e- Adjustable nylon strap with clip closure\u003c\/p\u003e\u003cp\u003e- Metal eyelets for breathability\u003c\/p\u003e\u003cp\u003e- Fits head circumference 19⅝″–22½″ (48.3–55.9 cm)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"One size \/ Black","offer_id":55674762395816,"sku":"16247355123434021963","price":35.0,"currency_code":"USD","in_stock":true},{"title":"One size \/ Grey","offer_id":55674762428584,"sku":"19520391337091578236","price":35.0,"currency_code":"USD","in_stock":true},{"title":"One size \/ Khaki","offer_id":55674762461352,"sku":"87313384781305243348","price":35.0,"currency_code":"USD","in_stock":true},{"title":"One size \/ Olive","offer_id":55674762494120,"sku":"51679733600228489083","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/13911170378318859849_2048.jpg?v=1782783177"},{"product_id":"the-rule-1-sticker","title":"The Rule #1 Sticker","description":"\u003cp\u003ePut it on your laptop, your rear window or maybe even your mirror for a morning reminder. Rule #1 is simple, but that doesn't make it easy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA bold, no-nonsense sticker that speaks up without shouting. Clean, tall lettering reads “DON’T BE A JERK” in high-contrast black with a glossy cut edge that catches light and attention. Stick it on your laptop, journal, water bottle, or workstation as a quick daily reminder to keep things civil — a small, cheeky way to set the tone in shared spaces or personal gear. The compact silhouette and sharp type make it readable from a short distance, so it’s both decorative and communicative.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- Glossy, scratch-resistant finish for a bright, durable look\u003c\/p\u003e\u003cp\u003e- 100% durable vinyl with strong permanent acrylic adhesive for long-lasting placement\u003c\/p\u003e\u003cp\u003e- Eco-solvent inks deliver vivid, fade-resistant colors\u003c\/p\u003e\u003cp\u003e- Quick, bubble-free application; available in white or transparent backgrounds\u003c\/p\u003e\u003cp\u003e- Available in four sizes; PNG-ready kiss-cut format for precise edges\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of the sticker outwards.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"3\" × 3\" \/ White","offer_id":55679285690536,"sku":"18327316311808596013","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/17114528222698921243_1200.jpg?v=1782834316"},{"product_id":"the-rule-1-library-tote","title":"The Rule #1 Library Tote","description":"\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA sturdy cotton canvas tote printed with bold, black lettering that reads a simple, honest message. The heavy 12 oz fabric and flat-corner construction give it a structured, utilitarian feel that holds groceries, books, and daily essentials without sagging. Long, reinforced self-fabric handles sit comfortably over the shoulder for hands-free carrying. The natural canvas and minimalist black-print design make it straightforward and unapologetic—an everyday statement piece for those who prefer clear communication and low-fuss style.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 100% heavy-weight cotton canvas (12 oz\/yd²) for durability\u003c\/p\u003e\u003cp\u003e- Flat-corner construction for a structured, non-bulging silhouette\u003c\/p\u003e\u003cp\u003e- Reinforced self-fabric handles for comfortable shoulder carrying\u003c\/p\u003e\u003cp\u003e- Available in natural and black colorways with sewn-in label\u003c\/p\u003e\u003cp\u003e- Blank product sourced from India; adult-use design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Do not iron directly over the printed area - print may stick to the iron.\u003c\/p\u003e\u003cp\u003e- Spot clean\u003c\/p\u003e\u003cp\u003e- Do not bleach\u003c\/p\u003e\u003cp\u003e- Line dry\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Natural \/ 15\" x 16\"","offer_id":55679319933096,"sku":"32032672618114834724","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/16684235020232335355_2048.jpg?v=1782834566"},{"product_id":"the-rule-1-beach-cap","title":"The Rule #1 Beach Cap","description":"\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLightweight, quick-dry surf cap with a relaxed mid-profile and unstructured snapback. Made from 100% recycled nylon with a soft mesh and foamed lining, it sits comfortably on the head for long days at the beach or casual street wear. The tonal under-brim and matching plastic fastener keep the look clean and minimal, while the bold embroidered message adds personality. One size fits most and the tear-out label ensures a smooth, irritation-free fit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 100% recycled nylon with mesh and foamed lining for softness\u003c\/p\u003e\u003cp\u003e- Mid-profile, unstructured snapback with adjustable plastic fastener\u003c\/p\u003e\u003cp\u003e- Quick-dry, lightweight fabric — great for water and heat\u003c\/p\u003e\u003cp\u003e- Matching tonal under-brim and clean finish with tear-out label\u003c\/p\u003e\u003cp\u003e- One size fits adults (adjustable) — sourced from Honduras\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Wipe clean with a damp cloth.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Army \/ One size","offer_id":55679392907432,"sku":"18920839720345117423","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Atlantic \/ One size","offer_id":55679392940200,"sku":"99140280499678793007","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ One size","offer_id":55679392972968,"sku":"22982928457753468217","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Burgundy \/ One size","offer_id":55679393005736,"sku":"97331097876892081420","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Clay \/ One size","offer_id":55679393038504,"sku":"14392987025924766175","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Eucalyptus \/ One size","offer_id":55679393071272,"sku":"33039248459138216692","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Midnight Blue \/ One size","offer_id":55679393104040,"sku":"25739443229061445773","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ One size","offer_id":55679393136808,"sku":"25375786742041187563","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Petrol Blue \/ One size","offer_id":55679393169576,"sku":"21734160464034835204","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Pine Green \/ One size","offer_id":55679393202344,"sku":"20483312543144436300","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Storm \/ One size","offer_id":55679393235112,"sku":"13782894299166650422","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/9388538116304217522_2048.jpg?v=1782835229"},{"product_id":"the-rule-1-golf-cap","title":"The Rule #1 Golf Cap","description":"\u003cp\u003eInspired by a hat based on our book that got us stopped in airports and malls around the country and with styling inspired by our favorite t-shirt from college, this collection is simple because Rule #1 is simple, but that doesn’t make it easy. Pick your favorite piece or wear them all. You’ll be surprised how many people will compliment you and ask where they can get one too. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA sun-faded rope cap that speaks plainly and humorously. The high-profile, five-panel silhouette holds bold, distressed lettering that reads as a friendly nudge: “DON’T BE A JERK.” Lightweight ripstop polyester gives it a lived-in texture that resists wear while staying breathable. A slightly curved bill with a contrasting rope braid adds vintage surf-and-roadside charm, and the performance sweatband keeps you comfortable on long drives, hikes, or beers on a back porch. The adjustable plastic snapback lets you dial the fit, and subtle twill labels finish the underside details.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis cap lands in moments when you want to be direct without being hostile: on weekend runs, at backyard barbecues, during roadside coffee stops, or while cruising coastal lanes. It’s for people who favor blunt humor, small rebellions, and easygoing style — the ones who prize honest talk and good company. Slip it on to punctuate a conversation, lighten the mood, or simply keep sun and sweat at bay with a little attitude.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct features\u003c\/p\u003e\u003cp\u003e- 100% polyester ripstop — lightweight, durable micro-ripstop fabric\u003c\/p\u003e\u003cp\u003e- Five-panel, semi-structured high profile with half-moon buckram\u003c\/p\u003e\u003cp\u003e- Slightly curved bill with contrasting rope braid for vintage detail\u003c\/p\u003e\u003cp\u003e- Performance sweatband to manage moisture and improve comfort\u003c\/p\u003e\u003cp\u003e- Plastic snapback closure with signature twill labels for adjustable fit\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Do not iron\u003c\/p\u003e\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ Adjustable","offer_id":55679448547496,"sku":"21133408553474736209","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Moss \/ Adjustable","offer_id":55679448580264,"sku":"33908925803904305324","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ Adjustable","offer_id":55679448613032,"sku":"18855081705671123502","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ Adjustable","offer_id":55679448645800,"sku":"73920470783412417923","price":31.99,"currency_code":"USD","in_stock":true},{"title":"Granite \/ Adjustable","offer_id":55679448678568,"sku":"48304659203259321754","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/9857\/7320\/files\/398287407405497562_2048.jpg?v=1782835549"},{"product_id":"the-actions-speak-black-out-tee","title":"The Actions Speak Black Out Tee","description":"\u003cp\u003eShow us how you behave and we’ll show you what you believe. The Actions Speak Collection is all about putting the words in the background to let your actions do the talking. Tone-on-tone styling delivers a subtle message leaving no room for misunderstanding — you don’t like jerks. Neither do we. It’s why we don’t take our shoes off on airplanes, yell at the fourteen year-old referee or cut to the front of the checkout line. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDon’t Be A Jerk is more than books, a newsletter and cool merch — it’s an idea: what if we all decided to stop being mean to each other online and IRL and had enough self-respect, dignity and integrity to be kind, courteous and respectful? We know, we know, it’s pretty radical and \u003cem\u003ewe’re definitely the first ones to ever have that thought\u003c\/em\u003e. But in a world where the loudest jerks command too much attention, we think it’s high time to start acting like humans again and subtly remind the people around us that not everyone is a loud-mouthed jerk. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA soft, everyday tee that speaks with subtle confidence. This lightweight crewneck sits just right — relaxed through the body with a classic silhouette — and carries a quiet message across the chest in a low-contrast print: “DON’T BE A JERK.” The muted black-on-black design reads like an inside joke from across the room, perfect for people who prefer their statements calm but clear. Wear it while running errands, lounging on the couch, or meeting friends for coffee — it blends with denim, layers under jackets, and holds its shape wash after wash. Ethically-sourced cotton and a smooth, tear-away label keep it comfortable for long days; reinforced shoulders and a ribbed neckline ensure the fit stays true. 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